Gender and Family Project
The Ackerman Institute’s Gender and Family Project is a NYC-based therapy group with a mission to empower youths, families, and communities by providing gender-affirmative services, training, and research. GFP’s unique mission involves both care (in the form of family mental health) and advocacy. These two contrasting energies are represented by combining soft gradients and strong typography. Even the color palette allows for either muted pastels, or vivid neon hues. Together they produce the specific representation of GFP.

Designed at Topos Graphics. 
Logo Design and Creative Direction: Roy Rub
Booklet photographs: Seth Labenz
My role
: Animation, Colors, Booklet, Website 


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